Pakistan was on Saturday named the top holiday destination for travelers for the year 2020 by the United States-based luxury and lifestyle publication Conde Nast Traveler.

The listing follows several positive reviews of the tourist attractions in the country by travel bloggers, YouTube vloggers, magazines and adventure clubs.

It would not be wrong to say that the world is waking up to the enormous tourism potential Pakistan has, and with a government willing to invest in the sector to boost economic growth, the year 2020 could be pivotal in shaping the tourism industry of the country. It could put Pakistan firmly on the adventure map for travel enthusiasts.

Last week, travel company Wild Frontiers named Pakistan as the country to travel to in 2020. In a short announcement, the company tipped Pakistan as the next big destination for a couple of years, reporting a 20 per cent increase in customers willing to travel to Pakistan compared to 2018.

In 2018, the British Backpacker Society had also ranked Pakistan the number one travel destination in the world.

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